Former pro cyclist and three-time winner of the Tour de France, Greg LeMond has confirmed the launch of new cycling venture, LeMond Inc – with the company’s product portfolio built around the already-established LeMond Revolution Indoor Trainer.
In its third year of production, the Revolution is a direct-drive indoor trainer, which is ‘unique in its ability to capture the same feeling as riding outside on the road.’
According to the new company, with LeMond acquiring manufacturing and distribution rights, existing LeMond Revolution dealers and enthusiasts can expect a higher level of service, support and new products in 2013 and beyond.
eMond plans to release a line of Revolution compatible accessories designed by Greg LeMond and his ensemble of innovators. “For the last 30 years I have been passionate about design and technology, said LeMond. “This new company gives me the opportunity to dream again. For starters, I am excited to bring LeMond to Minneapolis. The community here is full of engineers, developers, and designers with a serious passion for cycling and I really look forward to drawing from this deep talent pool. ”
“The Revolution trainer will serve as our foundation,” continued LeMond, who won the Tour de France in 1986, 1989 and 1990, and was also twice pro world road race champion.
“We plan to change the way all cyclists relate to cycling, starting with indoor trainers,” said LeMond. “As we create new products, our goal will be the integration of the cycling experience in all of its forms. Cycling is going through a dramatic transition and we are ready to step up and play a role in its future. This future is bright and LeMond will be there with the products to make our cycling experiences more meaningful, successful, and safe.”
He added, “More than 80 million people in the U.S. alone are riding their bikes regularly, so I’m excited to be a part of this growing industry and the future of cycling.”
