For triathlon, as one of the fastest growing sports in the UK, staying safe in the sun is crucial. With this in mind, P20, the ‘iconic once a day sun protection brand’, has confirmed that it is now the Official Sun Protection Supplier to British Triathlon. In tandom with this latest sponsorship deal, P20 is also launching an extended range of products this year making it even easier for triathletes to stay protected.
Triathlon is a fast growing, modern and dynamic sport with more and more people taking up the swim, bike and run challenge. Keeping safe in the sun (whenever it decides to shine in the UK!) applies to all areas of the tri community: whether a seasoned pro, a decent swimmer, a keen cyclist or simply someone who has been inspired by the Olympics but has never taken part in a triathlon.
After over three decades of successfully protecting active people in the sun, the new P20 range will comprise 3 products. SPFs (Sun Protection Factors) 15, 30 and 50+ will be joining the iconic SPF20 – which will remain unchanged – providing long-lasting (up to 10hours), water-resistant sun protection for triathletes of all skin types!
P20’s ‘very water-resistant formula’ is clear, non-greasy, fragrance and paraben free.
Zara Hyde Peters OBE, CEO of British Triathlon said “British Triathlon is always interested in looking after the wellbeing of triathletes at all levels and it is so important that athletes – however experienced – remain protected in every aspect whilst racing or training.
“Sun protection is crucial as years of training outdoors can take its toll. P20 is renowned for its long-lasting water-resistant products and we feel that the partnership was a perfect fit.”
As part of the partnership, many athletes from novice level to elite will receive the benefits of P20. The new range will be available in both 200ml and a travel friendly 100ml size from all major grocery and pharmacy retailers.
The RRP (recommended retail price) of P20 is 100ml £13.29 and 200ml £24.49.
British Triathlon is the current National Sports Governing Body of the Year. It is responsible for raising the profile and delivering elite performance for triathlon, paratriathlon, duathlon and aquathlon in Great Britain.
On the world stage triathlon in Britain is a modern Olympic sport with talented world-class athletes, coaches and support staff, focused around delivering world-class events and medal-winning performances.
www.britishtriathlon.org
www.p20.co.uk
