Since its inception, off-road endurance sport series XTERRA has always been about providing its athletes with the greatest personal experience possible. Now, the race organiser wants to expand that experience into the rest of its athletes’ lives with the introduction of the Live More membership program.
XTERRA has chosen Bump-Network Inc, which provides software-as-a-service data, registration, transaction and membership management technology, to create the Live More membership program.
XTERRA Live More is ‘designed with the XTERRA Community in mind!’ The program is designed for lifestyle sports enthusiasts and will feature special benefits and preferences ‘on items XTERRA athletes already use or wish to obtain’, from equipment, gear and nutritional products to travel perks, movie tickets and accommodation.
Member benefits and privileges include US$25 off selected XTERRA regional triathlon and trail running races, a VIP check-in area, and automatic entrance into a lottery to win a spot into the prestigious XTERRA World Championship race.
Other specific examples include a 60% off offer from XTERRA Wetsuits, 25% off Rudy Project glasses and helmets, 40% off XX2i optics, 45% off XTERRA’s new stand-up paddle board, 25% off Lock Laces, 10% off LifeProof products, and more.
“From our inception, XTERRA has always been about providing athletes with the greatest personal experience possible as they challenged themselves to reach their performance dreams,” said XTERRA CEO Tom Kiely. “Now, we are expanding that experience into the rest of their lives with the introduction of the Live More card.”
As noted by the company, potential savings on products and services total more than US$800, and new offers will be continually added.
“Our Bump-Network technology platform allows us to help XTERRA provide a richer customer experience,” said Bill Rennie, CMO of BUMP-Network Inc.
“We recruit companies like Enterprise Rent-a-Car, XTERRA Wetsuits, XTERRA Boards, Outrigger Hotels, Rudy Project, XX2i and many others to provide benefits and privileges to members that are tailored to support their lifestyles. We offer members added value that is not available on the open market.”
Charter members – those that join in the first 30 days – receive US$15 off the annual membership fee of US$50.
www.livemorecard.com
www.xterraplanet.com
www.Bump-Network.com
