Hawaii-based clothing brand Zoot Sports has agreed a deal to remain as an official sponsor of the International Triathlon Union (ITU) World Triathlon Series event in Hamburg until 2014.
Zoot first partnered with the Hamburg race in 2010 and will continue to produce specially designed merchandise for the event. The news comes just days after Zoot Sports named Erik Vervloet as Vice President and General Manager.
The race attracts 10,000 amateur athletes and 300,000 spectators each year.
“Zoot triathlon is a perfect fit for our event,” said Patrick Woydt, senior director of sales for race organiser Upsolut.
A Zoot spokesman added: “It’s great to act as the main sponsor of such a large and successful event. The year 2013 is also a special year for Zoot as we celebrate our 30th birthday.”
The 2013 ITU World Triathlon Series will include stops in seven cities around the world before the grand final in London in September. The Hamburg race, the series’ sixth leg, will take place from 20-21 July.
