Clean Bottle, the company that ‘revolutionized the water bottle with a screw off bottom for easy cleaning and introduced the iconic Square bottle’, has launched its next generation ‘Square’. Designed by a team of former Apple product engineers and Frog designers, the original SQUARE netted over US$126,000 in donations on the crowd funding website, Kickstarter, reaching 530% of its goal in two weeks.
The sleek stainless water bottle went on to land in retailers such as Brookstone.com and Nordstrom.com and was featured on the cover of Wired Magazine. After incorporating customer feedback, the Clean Bottle team has reinvented the water bottle yet again, designing the new Square with 25% more capacity at a 70% lower price point.
The biggest innovation with the new Square is the modular system that allows for ‘the bottle to utilize components that offer functionality and flexibility that is not possible with other bottles.’ The first two of these modules are the Fast Flow Water Filter and the Infusing Chamber.
The Fast Flow Water Filter removes chlorine and contaminants, and allows the water bottle to be filled in less than 30 seconds, while the Infusing Chamber allows for fruit slices to be easily inserted into the bottle for naturally flavoured water. ‘For the days when time doesn’t allow us to cut fruit up, Clean Bottle introduces Bloom Infusion Pods, made of freeze dried fruit and zero- calorie stevia leaf.’
Just as its predecessor, Clean Bottle’s patented Double Lid System with Quick Click quarter turn locking technology makes the new Square easy to clean and guaranteed not to leak. Meanwhile, the wide ergonomic handle makes it comfortable to carry.
Made with BPA-Free Triton plastic, the new bottle retains the iconic square shape that fits in a vehicle cup holder and allows the user to take the Square virtually anywhere. It is offered in 5 bright colour options and is guaranteed for life.
Clean Bottle Director of Sales and Marketing, Lee Peters, said “We have worked for over two years redesigning this bottle and we’re excited to partner with Elisette Carlson and her team at SMACK! Media to help launch the new Square. They were excellent marketing and PR partners a few years ago and their success and track record made it a no brainer for us to team up with them again.”
Pre orders are available now until 12 December 2014 through the Kickstarter crowd-funding website where custom printing is offered for pre-order batches of 50.
