Chain Reaction Cycles (CRC), ‘the world’s largest online bike store’, has partnered with technology firm JONCKERS to support its expansion into the European market. Chain Reaction Cycles is using JONCKERS ‘sMarT’ solution, which enables the online retailer to release new content and products rapidly across several languages at once.
Chain Reaction Cycles is a family owned business which has experienced tremendous growth in the past few years, selling top brands such as Shimano, Vitus Bikes, Endura, Mavic and Nukeproof to name but a few.
JONCKERS was brought on-board this year to help CRC compete with the rapidly growing market in Europe. JONCKERS sMarT allows for a quick time-to-market, at a reduced cost, by combining customized machine translations with human post-editing of content.
“Chain Reaction Cycles’ growth strategy for 2014-2015 is focused on making it easier for our customers to buy from us. JONCKERS offered a reliable and cost efficient solution to allow us to reach more customers, more quickly,” explained Paul McIlroy, Head of Sales at CRC.
“Chain Reaction Cycles have had an incredible ride so far,” added David Ashton, Chief Revenue Office at JONCKERS. “Passionate cyclists and multisport athletes the world over know that CRC is the only place to go. CRC’s world class web experience provides all the right kit on a global basis. Our job here, as it is with all our eRetail clients, is to ensure CRC can reach their customers wherever they are in world, whatever language they speak.”
Beginning in 1984 as a family business in Northern Ireland, CRC has grown significantly in recent years and collectively has over 700 cyclists, runners and passionate professionals on its team. As ‘the world’s largest online bike store’, CRC aims to offer the world’s largest range of cycling brands and products, first class customer service and delivery, all at competitive prices.
JONCKERS provides customized solutions for global adaptation – across linguistic, cultural and technical aspects of global market preparation. With tailor made technology packages, JONCKERS aims to meet the needs of its clients’ specific business requirements.
www.jonckers.com
www.chainreactioncycles.com
