Cosaveli, event organiser of the Trois Etapes pro-am cycling series, has announced the appointment of Stuart Hallam as a Non-Executive Director on its board.
The Trois Etapes is billed as ‘the ultimate competitive pro-am cycling experience.’ The event is designed to give riders the chance to experience team cycling under race conditions, with the full support that a pro would have in a Grand Tour.
The event is designed to incentivise tactical team riding. Each team of 8 riders (7 amateurs and 1 pro) has its own team car and Directeur Sportif. Every rider has a radio link with their team car and the Race Director.
In 2014, there will be two editions of the Trois Etapes. The Trois Etapes Giro takes place in the Dolomites from 6-9 June 2014. The Trois Etapes TdF takes place in the Pyrenees from 7-10 August 2014.
Professionally, Stuart Hallam was previously the UK MD of Philips Telecom, later to hold a similar role in Alcatel, before becoming CEO of the NASDAQ-listed company Brite Voice Systems Inc. He was Executive Director of Plowman Craven & Associates for four years and has held a number of Non Executive Roles in the UK and Ireland in recent years.
But his life has been steeped in cycling. National Championship organiser as a teenager, Hallam became a Non Executive Director of British Cycling, resigning only to become Chief Executive of Cycling Ireland for a two year term. He raced successfully himself, and his brother, Ian Hallam, became a triple Olympian.
In his new role at Cosaveli, Hallam will be overseeing the expansion of the Trois Etapes pro-am series as it stages its inaugural Giro d’Italia edition, as well as its third Tour de France event.
With US$4.5 million raised in the first two years alone, Cosaveli will look to utilise Hallam’s consulting expertise from his private sector ventures and experience with not-for-profit governing bodies in order to grow the event successfully, raise the bar for corporate participation and generate even higher totals for charity.
Hallam commented on his appointment… “I believe that the potential for Cosaveli to have a scaleable product is huge. To have the opportunity to use my expertise of growing businesses applied to a field that I am passionate about, and have enjoyed since my teens, represents an exciting, but challenging, prospect.”
Niels Bryan-Low, CEO of Cosaveli, added “With two Trois Etapes events on the calendar, 2014 is set to be a huge year for Cosaveli and in Stuart we are certain we’ve found the ideal Non-Executive director to take us forward successfully.”
In 2012, the Trois Etapes raised US$1.7 million for tits charity partners. In 2013, the Trois Etapes raised a further US$2.8 million. The event has had a positive impact on the lives of young people from North London to Rwanda, on communities from the Himalayas to Angola and from wounded British service personnel to the families of those battling Prostate Cancer.
The event has been televised by Channel 4 and British Eurosport.
