Lifestyle apparel brand SUNDRiED launched in the UK earlier this year and the colourful brand has already started to make its mark within the athlete community, with its eye-catching range fast becoming a familiar sight at multisport events across the country.
Back in July, the SUNDRiED team launched an Ambassador Competition, #triSUNDRiED, a social campaign in which athletes were invited to put themselves forward to represent the brand and become an official member of the team. The company notes that this initiative proved to be incredibly popular with over 100 entries, and ‘a huge amount of social media activity’.
Two athletes were ‘voted’ in; Steve Berry and Ruth Purbrook, and they have joined triathlete Nikki Bartlett as the official ‘faces’ of the brand.
Following on from this, the SUNDRiED team is excited to launch a new Ambassador campaign – #MySUNDRiED.
#MySUNDRiED invites entrants to invent and create a unique design to feature on the front of a limited edition SUNDRiED hoodie. ‘This can be bold, colourful, simple, intricate – it does not matter, what the team are looking for is a creative eye and a design that fits in with the ethos of their brand.’
The winning #MySUNDRiED design will headline a brand new SUNDRiED hoodie, and it will be able to buy on the website as a special limited edition item. The winner will also receive a SUNDRiED Ambassador package including a bundle of t-shirts, hoodies and sunglasses, along with an ‘attractive family and friends discount’ and a logo print for their race kit and website content.
To enter, all individuals need to do is tweet @SUNDRiED with their #MySUNDRiED entry. This can be as a drawing, graphic design or collage – however the individual feels that they are able to best express themself.
Then, email nikki[at]sundried.com and provide name, age, and email address along with a few words on why you should become the next SUNDRiED ambassador.
#MySUNDRiED starts on Tuesday 30 September 2014 and runs through until 15:00 GMT on Monday 6 October 2014, at which point entries will be shortlisted and the SUNDRiED team will announce the next stage of the campaign.
