HITS Endurance – the umbrella business for the HITS Triathlon Series and HITS Running Festivals – has confirmed that, after serving as the Official Eyewear of HITS Running Festivals during its inaugural year, XX2i will continue its sponsorship of the national US run race series in 2014.
The partnership between HITS Running Festivals and XX2i, a ‘cost-competitive sports performance brand’, will allow HITS participants many opportunities to see, try and even win a pair of XX2i’s premiere eyewear products.
“Our partnership with HITS Running Festivals has been incredible over the last year, and we’re excited to continue working together into the future,” said Paul Craig, President and creator of XX2i Optics. “We’ve been dedicated since day one to helping runners get the technology they need, at a price everyone can afford.”
He continued, “Our polarized sunglasses, polarized readers and wide offering of eyewear frames incorporate features unheard of for value priced eyewear, which has led them to win ‘Best Value’ from Gear Institute and the ‘Killer Value’ award from Outside Magazine. This makes them a natural pairing with HITS Running Festivals, who revolutionized running events by offering ‘a distance for everyone’. XX2i Optics is proud to stand with them in the years to come.”
HITS Running Festivals produced its first event last September with the HITS Omaha Marathon and welcomed over 4,000 athletes to the streets of Omaha, Nebraska. The world’s leader in hunter/jumper horse shows, HITS ventured into triathlon race production in 2012, attracting nearly 10,000 participants to HITS Triathlon Series events across the US.
Using the same concept of multiple events over the course of one weekend, HITS Running Festivals will offer a Friends & Family Mile, as well as 5K, 10K, Half Marathon and Marathon races.
“Being able to partner with XX2i further enhances our appeal in the running market,” said HITS Endurance Sponsorship Coordinator David Kiviat. “They have the perfect performance eyewear for everyone and we have ‘a distance for everyone!’. This partnership is a natural fit.”
HITS Running Festivals promises each athlete ‘a true race environment’, regardless of distance or competitive level. From the mile to the marathon, HITS aims for every runner to experience a high-quality, well-executed event from the moment of registration, throughout the race and then onto the finish line celebration and Festival.
HITS Running Festivals will host its next 2014 event on Sunday 27 April 2014 at the Kiwanis Kingston Classic in Kingston, New York.
www.HitsEndurance.com
www.XX2i.com
