Tri-California Events has partnered with FINIS, the producer of innovative tools for swimmers, for its upcoming 32nd Wildflower Triathlon to be held on 2-4 May 2014. Under the new deal, FINIS will serve as the triathlon’s official swim training partner.
FINIS has created a number of state-of-the-art products for the swimming community including the Swimmers’ Snorkel, the Neptune MP3, and the strapless Agility Paddle. Innovative research and design is at the core of the company with products created for swimmers of all levels. FINIS seeks to inspire athletes to ‘swim better, swim often, and train smarter’.
As part of its partnership with this year’s triathlon, FINIS has designed limited edition Wildflower men and women’s custom swim suits. Additional details on how to buy the swimsuits will be posted in due course on Tri-California’s Facebook page.
Meanwhile, event participants can visit the FINIS website at www.finisinc.com and use the coupon code ‘Wildflower’ upon checkout to receive 15% off their entire purchase. This coupon code is not applicable to Wildflower custom swimwear.
For FINIS, this represents its first year partnering with Tri-California Events for the Wildflower Triathlon and Tammy Choy, FINIS Marketing Communications Coordinator, said, “FINIS is proud to be an official sponsor of the 32nd Wildflower Triathlon! We are looking forward to a continual and long lasting relationship for future events to come!”
“We’re thrilled to have FINIS join us an as official partner for the Wildflower Triathlons Festival,” added Colleen Bousman, President of Tri-California Events. “FINIS is truly an innovative company, offering a wide range of swim training product for swimmers at all levels. We love that they have something for everyone.”
Established in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Through their understanding that improving one’s technique is the secret to swimming faster and enjoying the sport more, the duo has introduced truly innovative tools to the swimming community.
Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.
Tri-California Events is an event management company producing triathlon, swimming and running races throughout California including the Wildflower Triathlons, San Francisco Triathlon at Alcatraz, Alcatraz Challenge Aquathlon & Swim, The Triathlon at Pacific Grove, and Scott Tinley’s Triathlon.
In addition, Tri-California serves as the race production company for the Nike Women’s Marathon and The San Francisco Giant Race. At Tri-California, the company’s goal is to motivate individuals of all ages and fitness levels to lead a healthier lifestyle by ‘exercising with purpose’ and participating in an endurance race.
www.tricalifornia.com
www.finisinc.com
