Energy gel pioneer GU Energy Labs is the official nutrition sponsor of the inaugural Bicycling Spring Classic in California. Launched this year to complement Bicycling Magazine’s Fall Classic, the event is set for Saturday 10 May and will feature distances of 25, 60 and 90 miles.
Riders on course will enjoy a wide array of GU products – from GU Energy Gels and Roctane Ultra Endurance Gels to Chomps and GU Brew Electrolyte Recovery Drinks.
“Bicycling Magazine is a tremendous partner,” said Lauren O’Connor, GU Energy’s Director of Marketing. “We’re excited to support the first annual Spring Classic. This is a great way to showcase our performance nutrition across a challenging range of rides.”
The tour routes are centred in Morgan Hill, California, at the headquarters of Specialized Bikes, a leading sponsor of the race. The 25-mile course has nearly 900 feet of climbing; the 60-mile course has 2700 feet of climbing and the 90-mile route has over 4,700 feet of climbing.
The race is lavishly supported, with well-appointed aid stations, SRAM Neutral Race Support vehicles and an organic lunch served at Specialized headquarters from noon until 16:00 PT. Adult riders will also be able to enjoy alcoholic beverages, courtesy of sponsor Lagunitas Brewery.
GU Energy Gel, ‘the original energy gel’, was developed in 1993 in Berkeley, California. To this day, GU claims to be the US market share leader ‘by a margin of more than two to one, and is still the premium gel available to endurance athletes.’ GU, Roctane, Chomps and Brew are designed to provide athletes with scientifically-based, performance-tested nutrition.
