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iTRI lifestyle apparel range launches in the UK

iTRI apparel is a new of range of triathlon lifestyle clothing tailored specifically to triathletes when they are not in the pool, open water, or out on the road and trails.

A release from iTRI noted, ‘Triathlon isn’t a sport, it’s a way of life – we all know that. But aside from your growing collection of finisher’s tees (which are usually made of performance fabrics), there are precious few triathlon brands that create clothes specifically tailored to compliment your triathlon lifestyle away from the swim, bike and run.’

iTRI points out that it has been launched to meet the demand in the market for a stylish, triathlon lifestyle brand… ‘We don’t use fancy fabrics or fibres that most people have never even heard of. Instead, cotton and bamboo are our textiles of choice. This allows us to make triathlon lifestyle clothing that you can wear around town, to the shops, and even to the after party.’

Often preferred by triathletes and roadies, most of iTRI’s clothing range is slimline. The company release added, ‘That’s not to say that they are all figure-hugging numbers (although there are a couple of t-shirts that fit that bill). But the iTRI range is designed to show off your triathlon ‘look’, showcasing your triathlon lifestyle.’

www.itri.cc