Endurance sport sponsorship and marketing agency, fortyninegroup has announced the full list of sponsors supporting professional triathlete Lauren Goss for her 2014 race season.
In January, Lauren was named to the Trek Factory Racing Team and will ride the Trek Speed Concept 9.9 Series with Bontrager Aeolus wheels, and the ISM Time Trial saddle. Campagnolo EPS components, SRM power meter, and high performance coatings from Atomic will complete her bike setup.
TYR race and swim gear, Zero-Drop shoes from Altra, compression from 110%, and sunglasses from Smith Sport Optics will ‘have her training, racing and recovering comfortably and efficiently.’ Normatec and Garmin bring their support to Lauren’s training and racing as well.
First Endurance will continue to partner with Lauren and provide nutritional guidance as well as nutrition products and supplements for racing and training. Biotta beet juice has come on board as Lauren’s everyday juice sponsor as well for the next few years.
In addition, Lauren has relocated to Boulder, Colorado, to train under the guidance of 6-time Ironman World Champion, Dave Scott. Her 2014 race season includes 13 events and will target the 5150 series races and Rev3 Olympic and select half iron distance races.
“I am really excited for this coming race season with Coach Dave Scott and support from sponsors who are providing great quality equipment and nutrition,” Lauren said. “I will line up at the race start knowing I have an edge with trusted multisport companies behind me.”
Commenting on Lauren’s 2014 season, Simon Thompson, Sports Marketing Director, for Trek Bicycles added “Lauren has risen very quickly through the ranks to one of the best elite women on the circuit. With so much untapped potential, now she has secured the best coaching & equipment we look forward to a very long and successful partnership.”
In 2013, Lauren completed 17 races, with 3 wins, 3 second place finishes, and 3 third place finishes. She currently leads the Rev3 standings and she was third overall in the Life Time Tri series last year. Lauren starts her 2014 season at Ironman 70.3 Monterrey, Mexico on 16 March.
fortyninegroup LLC specializes in strategic business development, sponsorship and social and traditional media marketing for clients in endurance sports. fortyninegroup’s portfolio of clients includes athletes, events, equipment, accessory, multisport coaching, media and registration companies.
laurengoss.com
fortyninegroup.com
