A significant increase in exhibitors is expected for Eurobike Demo Day, which will take place for the first time on the exhibition grounds of the main Eurobike show in Friedrichshafen, Germany, on Tuesday 26 August.
“At present, more than 140 companies (189 brands) have registered for the test ride day, and the area reserved for this special exhibition has increased by more than 10%,” said Eurobike Project Manager Dirk Heidrich.
The organisers are getting close to surpassing the record number of participants at Eurobike Demo Day that was achieved in 2013. During the seventh edition of Eurobike Demo Day in August 2013, 147 exhibitors and brands participated (in 2012 it was 133) and presented their newest products.
For many exhibitors, the move from Argenbühl directly to the main showground is a compelling argument to be part of Eurobike Demo Day, which kicks off Eurobike with an opportunity to try out the latest products and innovations.
According to Eurobike’s organisers, ‘for visitors and particularly for exhibitors, easier logistics were crucial for using the day before Eurobike opens to make initial contacts with trade visitors and the media.’
Due to the shorter distances involved, the work for staff is halved, and many tasks for the companies are simplified, something that is particularly welcome since they are usually so busy one day before the start of the exhibition.
Participation in Demo Day and the trade fair can now be better coordinated. Many exhibitors are convinced that Demo Day can take further advantage of growth potential with this relocation.
“The importance of Demo Day increasingly resembles that of Eurobike itself – both are unique events with participation by the top players in the industry, something that can be found at no other trade fair venue in the world,” explained Dirk Heidrich, Project Manager of Eurobike in Friedrichshafen.
Demo Day is serving as a prelude to Eurobike for the eighth time. The day before the show, top international brands will be presenting the products they have developed for the coming season to trade visitors and the media.
Last year, 2318 trade visitors and 732 journalists from all over the world visited Demo Day to try the latest road bikes, ebikes, recumbents, and folding bikes as well as mountain bikes.
Opening hours
Eurobike Demo Day will be held from 10:00 to 17:00 on Tuesday 26 August 2014, for the first time on the Exhibition Parking Lot East. It is only accessible to trade visitors and accredited journalists.
The international bicycle exhibition Eurobike is open to trade visitors from 08:30 to 18:30 from Wednesday, 27 August to Friday 29 August 29; and from 09:00 to 18:00 on public day on Saturday 30 August.
www.eurobike-demoday.com
www.eurobike-show.com
