UK apparel specialist Bonk has announced the launch of a new website featuring the brand’s 2014 lifestyle collection as well as a range of technical t-shirts.
The new gear has been premiering at events during the past month but this is the first glimpse of it online. The run apparel is Bonk’s first move into technical wear with ‘super smooth, lightweight sweat wicking fabric and a rear mesh strip panel for added breathability, they look and feel great, and are as perfect for the gym and fitness training as they are for getting your run on.’
The new collection of lifestyle t-shirts with an endurance sport theme retains a couple of ‘Bonk classics’ whilst the brand’s new Aero t-shirt design is simple and stylish. There’s even a cheeky nod to the cafe culture within the triathlon and cycling community with Bonk’s Coffee Lovers t-shirt, available in a men’s and women’s cut.
Bonk’s often sought-after zip hoodies have been updated in Black & Royal Blue, whilst the popular ‘Live To Train’ mantra has been re-worked on Irish Green & Sports Grey hoodies as well as throughout the run and lifestyle apparel.
With plans to expand and develop the technical side in the months and years to come it looks like exciting times ahead for the UK grass-roots brand.
Founder and Managing Director Charlie Evans said, ‘’I am absolutely thrilled with the look and feel of the 2014 collection, beautifully showcased on our new website. A lot of work has gone in to make this range bigger and better than the last and we are very happy with the result.
“In the future we plan to add to our range of running apparel with shorts and singlets and there are some other really exciting developments in the pipeline.”
Charlie continued, “I hope people will also explore the Coaching section on our website; it really is first class with a host of top coaches writing for us.’’
The re-vamped Coaching area now features six categories: Training, Nutrition, Sport Psychology, Going Long, Basics and Points of Interest – allowing browsers to tap into specific subject matter gaining insight from experienced and well qualified coaches to help them improve their swim, bike & run.
Music and video recommendations are once again a feature on the new site and add an extra dimension to what is a fresh and innovative take on the world of multisport.
For all sales and retail enquiries contact charlie[at]bonktriathlon.com.
