OGIO International has confirmed the appointment of Hawley USA as its new distributor for the OGIO Endurance Collection of sports bags to the independent bicycle dealer (IBD) channel. The agreement commenced on 1 September 2014, and OGIO will take part in the upcoming Interbike trade show inside the Hawley booth.
“We are really excited to partner with Hawley to further expand our rapidly growing Endurance Sports category,” said OGIO’s VP of Endurance Sports Mark Talarico. “Hawley has a broad reach across the entire country and enjoys a fantastic reputation in the IBD network, so we felt the partnership was a great fit.”
Hawley, with its sales force of 30+ representatives, is equally excited about the partnership. “Ogio’s Endurance sports product line is a fantastic fit for our team and the IBD channel. These are specialty bags that really appeal to the core cycling community and fit right in Hawley’s distribution wheelhouse,” said Ian Cross, Director of Sales at Hawley.
OGIO is an official sponsor of both the Belkin Pro Cycling team and Jamis Hagens-Berman Cycling team along with the ‘perennial national championship contending’ University of Colorado Triathlon Club. Ogio is also a sponsor and Official Bag Supplier of Ironman.
OGIO International was born 25 years ago with the invention of the Locker Bag, the first innovative ‘fit to gym locker bag’ designed to keep fitness enthusiasts on the go and organized. That heritage evolved over the years as OGIO continued to design uniquely styled sports performance bags.
OGIO’s current Endurance collection was specifically designed for triathletes, runners, cyclist and fitness enthusiasts and ‘combines the ultimate in light weight yet durable materials with intelligent designs that offer the perfect combination of protection, comfort and organization.’
