OSMO Nutrition, the creator of sports hydration and recovery products specifically optimized for male and female physiology, will debut a hydration line developed specifically for ‘active kids and future Olympians’ at the Summer Outdoor Retailer Show, to be held on 6-9 August in Salt Lake City, Utah.
Retailers, media and attendees are invited to sample product and learn more about Osmo Hydration for Kids. So why formulate a specific Osmo hydration product for kids? Why not just dilute the adults’ product? Osmo has come up with a few responses to these questions:
- Sodium: children need to ingest less sodium than adults due to less sweat sodium losses. The OSMO Nutrition Kids formula contains a 100mg per serving compared to the 320mg per serving of the adult Osmo Active formula.
- Potassium: potassium is needed with sodium for fluid balance, skeletal and cardiac muscle function. The requirements for children here are also less than adults; 30mg potassium per serving in the kids formula vs 100mg potassium in the adults.
- Carbohydrates/sugars and osmolality: to maintain an effective osmolality of ~200mOsm/L as well as to promote fluid uptake at the level of the intestines, the kids formula has been designed at a 1% carbohydrate solution comprised of glucose and sucrose.
- Flavouring: staying with the ideals of Osmo, the Kids formula uses organic freeze-dried fruit for colour and flavour, touched up by organic tangerine essence to ‘punch up’ the flavour for kid’s palates. There are still no fillers or flow agents, or ‘other ingredients that may cause hyperactivity.’
“Being a scientist, and knowing the influences of hydration on health, I am very concerned about the impact severe dehydration has on children around the world,” said Dr Stacy Sims, Co-Founder of Osmo Nutrition. “So when I became a mom, my focus on performance hydration became a passion for finding the best hydration solution for my daughter and all children.
“I developed the Kids formula to meet the specific physiology and needs of sweaty and active kids of all ages be it for sports, for general thirst, as opposed to diluting juice or other sports drinks, and even as an electrolyte replacement for when our kids are ill. Osmo for Kids is great-tasting and made with organic fruit flavours, and contains no artificial colours, sugars, hidden ingredients or additives.”
Osmo Nutrition produces ‘sports hydration & recovery products based on sound, peer-reviewed science, fieldwork with athletes, and the pioneering work of Chief Research Officer Dr Stacy Sims.’ Via the strapline, ‘hydration in the bottle, food in the pocket’, the company’s philosophy is to use science and physiology to create unique products for men and women.
