John Paul Mitchell Systems, ‘the world’s largest privately owned professional salon hair care company’, will extend its partnership with leading global off-road triathlon series XTERRA – by becoming a Presenting Sponsor of the inaugural XTERRA Asia-Pacific Championship race. The new championship will be held on 25-27 April 2014 at Jervis Bay, New South Wales, Australia.
“Joining XTERRA’s venture into New South Wales is a natural extension in our commitment to lifestyle sports,” said Julie Solwold, the Vice President of Global Sports and Events for John Paul Mitchell Systems. “We support events that are all about getting out there and doing it yourself, and we know the active outdoors way of life is embedded in the Australian culture.”
Paul Mitchell is the longest-tenured sponsor in the history of XTERRA, with the relationship dating back more than 19 years. The company will also be a presenting sponsor of the 2014 XTERRA America Tour.
“We’re proud to partner with Paul Mitchell once again, they are true leaders in their industry and lifestyle sports worldwide; and it’ll be our pleasure to introduce them to our growing Tribe down under,” said XTERRA President Janet Clark.
Founded in 1980 by John Paul DeJoria and Paul Mitchell, John Paul Mitchell Systems produces more than 100 professional salon products—from award-winning styling and care products to cutting-edge heat styling tools and professional hair colour—and is available in over 80 countries worldwide.
www.xterraplanet.com
www.paulmitchell.com
