Sussex Sport Photography has acquired an exclusive UK licence for Pic2Go, a patent pending technology that offers instant publishing of event photos through social media.
Pic2Go has been referred to as a ‘Pioneer Solution Provider for sponsored race photography’ and is leading the way in social media photo marketing. Features of Pic2Go include automated race photo-tagging using the unique Pic2Go 2D barcode technology and instant posting of branded photos to participants’ Facebook pages.
Sussex Sport Photography Managing Director Anthony Bliss said ”We are excited to have been chosen as the exclusive UK licensee and reseller for Pic2Go and to bring this pioneering social sharing technology to the UK market.
“Pic2Go technology revolutionises the way that event participants can interact with their friends and followers online with real-time posting during an event. The speed of interaction adds a huge value for participants, event organisers and charities alike.”
Bliss continued, “Pic2Go is also a great tool for sponsor recruitment with the technology driving interactive sponsor engagement, wide social reach, brand awareness and increased fan acquisition. We are also able to promote future events through the technology, which adds a new dimension to instant awareness, direct engagement and follower encouragement to get involved.”
He added, “Event photography powered by Pic2Go will change the UK events market landscape significantly and we are looking forward to some exciting times ahead.”
The Pic2Go technology is available in the UK exclusively through Sussex Sport Photography, a leading UK Sport Photography Agency and commercial image library founded in 2003 and based in West Sussex.
Events that use the Pic2Go system will encourage participants to register for the free service prior to the event with their race number. Their bib contains the unique 2D bar code technology that the Pic2Go system will automatically recognise. This then creates a free and unique personal branded album for all registered participants, ‘ensuring a wide and real-time social media reach during the event and guaranteeing a large number of Facebook impressions.’
International races using Pic2Go technology include the Moscow Marathon, Malta Marathon, Bucharest International Half Marathon, Japanese Saroma 100K Ultra Marathon, The Color Run Romania and Jerusalem Marathon.
International sponsors of Pic2Go Technology at events so far have included Vodafone, Samsung, Gillette, adidas, Orange and Coca-Cola.
Race directors and event organisers in the UK who wish to discuss the technology and obtain further details should go to www.pic2go.co.uk, email info[at]SussexSportPhotography.com or call +44 (0)1273 833331.
Sussex Sport Photography is the trading name for UK Sport Photo. The company covers over 140 events a year across the UK.
