A recent survey conducted by Boulder, Colorado-based insulated water bottle manufacturer, Polar Bottle, notes that there is ‘considerable interest and potential for growth in the insulated water bottle sector of the hydration market.’
Polar Bottle surveyed 500 independent bike shop owners and employees about their water bottle usage and design preferences. The majority of participants, 73%, owned five or more water bottles and 75% ranked insulation as the most important feature when deciding which water bottle to buy.
Unsurprisingly, the vast majority (81%) used their water bottle for biking. However, almost half said they also used their water bottles at home or work and nearly a third said they were never without one – confirming that water bottles have ‘a life well beyond cycling as a vital health and lifestyle accessory.’
In design terms, being able to choose a favourite colour is important to 39% of bike store respondents but 32% also look for a graphic that complements their bike style.
Specific to Polar Bottle, the survey found that 84% of bicycle retailer employees value the brand’s insulation performance. The second most important reason given for buying Polar Bottle products is that the company’s Sport bottles are 100% Made in the USA. Bike shop respondents also appreciate the colour range, diversity and pattern choice of the Polar Bottle range. This currently has 67 graphics, as well as unlimited custom options.
“Specialty bike retailers are central to our business as they have their fingers on the pulse of what really matters to the cycling consumer,” said Marketing Director Liza Milijasevic. “We are grateful that so many of them took the time to respond to this survey and gratified that they value the Polar Bottle brand’s performance, values and design features.”
“These results will allow us to continue refining our insulated, Made in the USA Sport bottles to ensure continuing consumer appeal and an enhanced overall cycling experience.”
