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PowerBar continues partnership with T2Coaching

Specialist UK-based triathlon coaching firm T2Coaching will be extending its partnership with leading sports nutrition brand PowerBar into 2014. This builds on ‘a successful 2013 season where T2 athletes fuelled by PowerBar had multiple Kona qualifications, a number of podiums at 70.3 and made junior ITU debuts.’

Tom Bennett, Head Coach at T2Coaching, said “We’re delighted to continue working with PowerBar, a nutritional partner which is both innovative, developing new products based on the latest research, and has a wide range of products covering pre-race, race day and recovery. [This] is vital to our athletes; PowerBar is unparalleled in this area.”

Jon Heasman – Sponsorship Manager at PowerBar UK & Eire added “We look forward to continue to support T2Coaching and their athletes; T2 are a high performance squad of pro’s/elite and AG athletes racing at the front of the field and we are delighted to be fuelling their performances in 2014.

“We are especially pleased to contribute to supporting future talent through their elite junior programme.”

T2Coaching provides high performance and personal triathlon training for professionals, elite juniors and age-group athletes. T2’s coaches blend performance science with the experience of coaching athletes to multiple podiums and personal best performances. T2Coaching also prides itself on providing athletes with their own individual training, tools and techniques to reach their aims and aspirations.

In 1986 PowerBar developed ‘the world’s first energy bar’ and went on to become a leading global sports nutrition brand. According to the company, ‘We help athletes perform better by providing them the power to push through boundaries and this is why world renowned sporting events like Ironman and the Tour de France as well as 100’s of world class athletes rely on PowerBar products.’

www.powerbar.co.uk
www.t2coaching.co.uk