Triathlon apparel and compression brand, SLS3, has opened its first ever retail showroom in the United States. The new store is located in the heart of triathlon at 2613 Temple Heights, Suite G, Oceanside, in California.
According to SLS3, this opening is ‘the beginning of numerous brand building initiatives lined up to support sales growth through all retail channels.’
“We’re excited to be extending our brand experience to the retail level in this particular market,” said Sebastian Linke, owner of SLS3. “This is a great event for SLS3, and the start of more and exciting things to come.”
For now, SLS3 will focus mainly on the Southern California region, but will set its eyes on additional retail locations across the US.
The SLS3 Showroom in Oceanside, which will also be the brand’s headquarters, will carry SLS3’s full range of triathlon apparel as well as the brand’s compression and custom collections. The showroom will also be the starting point for several run and bike groups during the week.
SLS3 is a manufacturer of specialist sport compression and triathlon race apparel. All products aim to enhance performance with an emphasis on technical design for comfort. The company’s goal is ‘to produce the best possible products to serve our customers who are looking for comfort and performance.’
‘Made in USA’ is an important part of the company’s triathlon apparel line, as it has made a commitment to production of its apparel in the US. SLS3 hires local staff and purchases its materials ‘from the highest quality vendors available.’
