Sports camera brand CONTOUR is now under new ownership and, with a new head of steam the company notes that it is once again a key contender in the Point of View (POV) camera market. After completing a ‘financial overhaul, reorganizing its plans for new product innovation and building a framework for vastly improved distribution, CONTOUR is back on the map as a legitimate player in the POV world.’
Contour shut its doors on 2 August 2013 after protracted negotiations with investors failed to produce a viable funding solution. Having entered into receivership – the tail-end of 2013 saw the receivers enabling the sale of Contour assets through a competitive bid process.
Now with a new financial framework, CONTOUR is already focused on regaining market share through select distributors worldwide. The brand’s financial outlook is reported to be solid with ‘key retailers committing to the product line in every target market.’
“The aim is clear—we want to create a world class company to support this world class product,” said Danny Lysenko, CEO of CONTOUR. “While recovering CONTOUR’s position in the market, we’ll continue the long tradition of being at the forefront of innovation and bringing to market beautifully simple, yet ultimately professional cameras.”
In the coming months CONTOUR plans to launch new cameras that feature the same award winning, streamlined styling that has given its products a point of difference for more than a decade. With industry-leading technology that includes a one-touch locking record switch, laser alignment system and 270-degree rotating lens, the new CONTOUR cameras ‘will deliver unsurpassed digital clarity and easy-to-use convenience that will ensure every moment of adventure is captured.’
The company’s return to the market is punctuated by the re-launch of its website that currently offers the Contour+2 with wireless smartphone connectivity, the waterproof ROAM2 and a full range of accessories.
While the new ownership and management are excited to move forward, they recognize that some consumers may have warranty issues. Those affected are encouraged to contact CONTOUR’s support team via support[at]contour.com, place ‘Warranty’ in the subject line and include an RMA number. Further details can be found by clicking the Warranties & Service tab located under the Support section of the website.
