Triathlon industry organization Triathlon Business International (TBI) has launched a blog entitled ‘TBIntelligencer’ that will explore current topics and raise discussion points within the multisport industry. The blog will be published on the TBI website, on its Facebook page and be provided to members through the regular TBI newsletter.
The goal of the blog is to open a dialogue and clarify issues/challenges for business entities in the association and the sport, including: retailers, manufacturers, race directors, governing bodies, athletes and others in the swim-bike-run industry.
The blog will be launched with an op/ed by Pacific Sports CEO/President and TBI President Jack Caress entitled ‘Entry Fees: The 3rd Rail of Triathlon for the RD’. His premise is that entry fees are almost always too low, and Caress provides a multi-point rationale to support his position.
Future blogs will be posted monthly and include topics such as:
- Pay for Professional Triathletes;
- Technology is Changing the Way Events are Selling and Managing Sponsorships;
- Swim Safety;
- Using Technology to Reduce Expenses and Increase Quality; and
- Big Data and Triathlon.
Blog authors are TBI members and the first several months of blogs include representatives from Coeur Sports; Help Get Sponsors; America Multi-Sport; TriRegistration.com/Multirace.com, Redshift Sports, Prevish Marketing and ACTIVE Network.
Each blog will be approximately 300 words and will discuss a triathlon current issue/conversation. Authors’ opinions will aim to raise questions, create conversation and provide differing opinions; but are not meant to be deliberately inflammatory/rant without a substantive basis in facts.
TBI also points out that the blog cannot be a business promo piece unless the business is a valid part of a solution/suggestion. Readers are encouraged to offer supportive or differing opinions through feedback[at]triathlonbusinessintl.com, which will be posted on the TBI Facebook page and shared with other members to encourage further thought and conversation.
Interbike 2014 (10-12 September)
TBI has increased the square footage at its Triathlon Pavilion this year to 25,000 sq ft and it is close to sold out as it was in 2012 and 2013. Interbike attendees are invited to join TBI on Wednesday evening in the Pavilion for ‘Pinot and Pints’ hosted by De Soto Sport.
There will be wine, beer, conversation and networking. On Thursday morning, coffee at the Pavilion’s ‘Jet Fuel’ coffee station is complementary courtesy of Ashworth Awards. For questions about Interbike booth space or sponsorships (some are still available), please email Christine[at]triathlonbusinessintl.com.
TBI Conference 2015 (25-27 January)
The 2015 TBI conference will return to Marina del Rey, California, again at the Marina del Rey Marriott, on Sunday through Tuesday, 25-27 January 2015. (93% of the attendees at the 2014 TBI conference rated the Marina del Rey location as ‘Above Average’ to ‘Excellent’.)
Early registration offers the best price opportunity and the ACTIVE conference registration site is now open, as is early booking at the Marina del Rey Marriott.
As new information about the 2015 conference becomes available it will be posted on TBI’s website and Facebook page.
Triathlon Business International (TBI) is the leading organization dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, TBI’s mission is to leverage the knowledge, talent, and resources of the leaders in triathlon to the benefit of the sport. Its overarching goals are to increase and retain advocates of and participants in triathlon, and to foster a positive image of the sport globally.
