blueseventy has reappointed Olympic swimmer, Roque Santos. The USA Olympian will specifically lead the development and global sales of pool swimwear, but will also be on hand to provide valuable input to triathlon product development.
Santos is based in California and is actively engaged in ‘the world’s coolest swimming community’. His passion for the sport and detailed industry experience will be invaluable to blueseventy. Santos represented USA at the 1992 Olympic Games in Barcelona, specialising in the 200m breast stroke. He was a seven-time NCAA All-American swimmer at University of California, Berkeley.
Since retiring from elite swimming he’s been actively engaged in the swimwear industry and continued his passion as a world record breaking masters swimmer. His wife, children and wider family are also swimmers. It is this love of swimming that makes him an ideal choice for blueseventy.
The brand has developed from a passion for the water and developing equipment that allows swimmers to enjoy it even in the harshest of conditions.
Roque Santos said “I’m looking forward to working with the small, but very passionate team to drive things forward, primarily in the pool but also in triathlon. I’ve tested some exiting new triathlon gear and we’ve arrived at a few products that will suit triathletes, open water swimmers and pool swimmers alike.
“It’s no coincidence that the latest pool racing suit, the nero14, is selling out globally and I’m looking forward to what we can achieve this year and in the future.”
blueseventy, aptly named to reference 70% of the earth covered in water, is a world leader in triathlon and open water wetsuits, swimskins and goggles. Since 1993, the Seattle-based company has designed, tested, refined and crafted products ‘using superior materials and revolutionary details that equate to comfort, freedom from restriction and ultimately a competitive advantage in the water.’
blueseventy products have instilled confidence in beginners as well as carried world-class athletes to victory. blueseventy products can be found in more than 250 retail locations across the US and in 30 countries.
