Leading sports performance apparel brand 2XU has signed superstar international triathlete and Olympic gold medallist, Jan Frodeno, as a Brand Ambassador for the next two years.
A globally renowned athlete on the rise, German born, South African raised Frodeno qualified for the German national team in 2002, winning gold at the Beijing Olympics in 2008. Frodeno will train and compete in 2XU wetsuits, cycle, triathlon race kit and goggles. Furthermore, 2XU will work closely with Frodeno on a custom cycling kit for his future training and races.
“I’m excited to join 2XU after having used their products for quite some time,” said Frodeno. “2XU continues to innovate in all areas of performance sports apparel – I’m really looking forward to continuing to push the limits and better myself with the support of this awesome brand.”
He added, “I believe 2XU is at the forefront of technical cycling and triathlon apparel, so I’m thrilled to be aligned with such a strong partner that will deliver me the fastest kit around.”
Throughout the sponsorship, Frodeno will work with 2XU on product research and development in the pursuit of the brand’s promise to facilitate ‘human performance multiplied’.
2XU’s Director of Sales and Marketing Aidan Clarke, is equally delighted to be adding Frodeno to the brand’s enviable portfolio of world-class athletes. “As 2XU continues to expand its market and grow worldwide, adding Jan to our list of world-class athletes makes perfect sense,” said Clarke.
“With his burning ambitions for a long-term triathlon career, and 2XU continuing to be at the forefront of technical triathlon and cycling garments, we couldn’t be happier about the timing of this powerful new alliance.”
With a ‘relentless commitment to engineering world-class products offering tangible benefits to the wearer’, 2XU aims to set the benchmark in high performance sports apparel. Ongoing testing, research and consultation with professional sporting bodies and World Champion athletes are integral to the brand’s positioning.
2XU is current rolling out its first truly global brand campaign, #heartnothype. The fully integrated 2XU #HEARTNOTHYPE campaign is designed to highlight how technical compression apparel supports the key driver of human performance – the heart. By heightening circulation and venous blood flow to the heart, compression garments enable athletes to train smarter, perform stronger and recover faster.
As part of its #heartnothype initiative, 2XU also recently launched a competition to win the Ultimate Performance Training Camp, to be held in California, USA. Winners from around the globe will experience a ‘truly unrivalled training, performance and recovery experience like never before’, all under the guidance of 2XU athletes and performance experts.
