Hot on the heels of recently confirming an event registration deal with IMG, ACTIVE Network has announced that Lagardère Sports has selected ACTIVEWorks Endurance to support its global expansion.
Lagardère Sports had used ACTIVEWorks for a number of events in various countries prior to its decision to expand with ACTIVE. Based on ACTIVE’s performance over the years, Lagardère will now utilize the ACTIVEWorks platform for more events as the company expands globally, such as the recently sold out Columbia Threadneedle World Triathlon Leeds.
Lagardère Sports’ events roster includes prestigious events such as the ITU World Triathlon series, UCI Velothon Majors and Air New Zealand Queenstown International Marathon, among other major events worldwide.
With a portfolio of iconic events around the world, Lagardère Sports ‘needed a technology and marketing platform that would seamlessly support its entire event lifecycle.’ ACTIVE’s robust, cloud-based, technology solution was selected because it handles large volumes of registrations and payment processing for events around the world.
In addition to ACTIVE’s technology platform, the integration of Lagardère Sports’ events into ACTIVE.com, ACTIVE’s global marketing reach and ACTIVE’s actionable intelligence from ACTIVE Network Activity Cloud together should enable Lagardère Sports to attract new participants and build out new markets to create a stronger global brand presence.
“Our events are growing globally at an incredible pace,” said Christian Toetzke, CEO at Lagardère Unlimited Events. “We were looking for a partner who could successfully scale to support our growth, as well as help us grow participation worldwide. ACTIVE is the only player in this market who has the global experience, strong technology roots and rich data insights to boost our growth trajectory.”
“ACTIVE’s focus on data-driven products and solutions, our ability to support multiple languages and currencies, and the insights we offer to grow event participation, were key drivers in Lagardère Sports’ decision to select ACTIVE,” said Darko Dejanovic, CEO for ACTIVE Network.
“We offer a single, unified platform that delivers business intelligence and technology to customers worldwide.”
www.activenetwork.com
www.lagardere-unlimited.com
