ACTIVE Network, the event registration services provider global marketplace for activities and events, has announced it has acquired Virtual Event Bags.
Virtual Event Bags is an industry pioneer for virtual event bag software and has ‘created a highly scalable technology platform to help activity organizers more effectively connect sponsors with participants through a customized, mobile-responsive micro-site that serves as a central hub for sponsor and exhibitor messaging.’
This acquisition is seen to mark another key step in ACTIVE’s strategy of providing event organizers with technology and data insights to differentiate their events and grow participation, while enhancing the participant’s experience.
“ACTIVE’s strategic acquisition of Virtual Event Bags reaffirms our commitment to delivering a powerful, comprehensive event management and data insights platform that helps our customers across all markets reach their full commercial potential,” said Darko Dejanovic, Chief Executive Officer at ACTIVE Network.
“Virtual Event Bags offers activity organizers a cost-effective way to increase engagement with participants and drive incremental revenue through sponsorships. We’re happy to have Virtual Event Bags join ACTIVE on our journey to support organizers at every stage of the activity lifecycle.”
Virtual Event Bags helps organizers manage sponsors and provides organizers, sponsors and participants a convenient way to distribute and access merchandise offers as opposed to onsite physical gift bags. Virtual Event Bags aims to make it easier for organizers to find new sponsors, engage with participants and access data insights.
Integrating Virtual Event Bags’ technology into the ACTIVE portfolio ‘enables ACTIVE to offer a fully integrated, comprehensive solution that further helps organizers connect with participants throughout the event lifecycle.’
For the endurance industry, ACTIVE adds that it now delivers event management, data insights, timing, and virtual event bags together in a robust, one-stop-shop solution.
“We are excited to join the ACTIVE Network team and add Virtual Event Bags to their suite of technology and data insights solutions,” said Gary Schwake, President and co-founder of Virtual Event Bags.
“The integration of Virtual Event Bags with ACTIVE allows us the opportunity to continue what we started, while taking the solution’s growth and scale to significantly higher levels. It also gives organizers an opportunity to interact with and connect participants to their sponsors as well as national brands in an affordable and measurable way.”
He continued, “ACTIVE’s brand partners will now have another channel for increasing brand awareness and exposure. Nearly 2.5 million participants received a virtual event bag this year. This integration of Virtual Event Bags with ACTIVE is good news for organizers, participants and brands.”
The Virtual Event Bags platform will integrate with ACTIVEWorks and ACTIVE Network Activity Cloud to give organizers ‘deeper and more comprehensive insights including participant trends and behaviour from pre-registration through post-event.’ Participant visits, views and engagement levels will be compiled into a dashboard-style detailed report to help organizers extend the value of the event – whilst aiming to improve ROI for partners and sponsors.
Organizers will also have access to content and promotions from national brands, increasing the availability of discounts and offers for their participants.
Virtual Event Bags is a leading virtual event bag platform created to help event organizers more effectively connect their event sponsors with their participants. Through a customized, mobile responsive, micro-website Virtual Event Bags delivers sponsor and event-related content to attendees before, during and after the event.
The company’s online software platform aims to simplify the process of creating, sharing and reporting on this content for event organizers. Founded in 2010, Virtual Event Bags has helped events distribute over 9 million bags for over 1,000 customers in North America, Australia, Europe, and Africa.
ACTIVE Network is a leading global marketplace for activities and events, connecting participants and activity organizers, and offering business intelligence through a data solutions and insights platform that helps organizers drive increased participation and revenue.
ACTIVE Network annually processes nearly 100 million registrations and more than US$3 billion in payments for over 47,000 organizers and 200,000 activities and events worldwide. Its enterprise-level ACTIVEWorks platform offers organizers SaaS technology that streamlines the administration of activities and events.
The ACTIVE Network Activity Cloud platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation.
Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas with offices throughout North America, Europe, Asia and Australia.
www.ACTIVEnetwork.com
www.virtualeventbags.com
