ALCATEL ONETOUCH has announced a new partnership as the presenting sponsor of The Color Run in North America for 2015. The partnership will help bring ‘The Happiest 5K on the Planet’ to more than 1 million participants in over 120 cities in the US and Canada.
As part of this exclusive partnership, ALCATEL ONETOUCH is powering a new layer of experience during The Color Run 2015 Shine Tour – including the integration of ALCATEL ONETOUCH technology.
In select markets, RFID connected bracelets will enhance the runnerss experience by making it quick and easy for them to share their favourite event photos via social channels.
“Partnering with The Color Run and their 2015 Shine Tour is an exciting first for ALCATEL ONETOUCH in North America as we continue to build our brand and look for engaging opportunities to interact with our customers,” said Steve Cistulli, Senior Vice President of North America for ALCATEL ONETOUCH.
Like our brand, The Color Run has been built from the ground up, creating an easily approachable, down-to-earth experience. Together, we’re ensuring that we bring empowering technology to The Color Run events throughout North America, allowing runners to capture and share their favourite moments from the run.”
In its fourth year, The Color Run is ‘one of the largest event series in history.’ It is the originator and innovator of the paint race genre and aims to continually create a unique experience for runners. In 2014, The Color Run hosted events in more than 50 countries and 240 cities worldwide while celebrating healthiness, happiness and individuality.
The all-new Shine Tour enhances the experience that Color Runners already love with an all new ‘Sparkle Zone’ on course, brand new participant kit and unique opportunities for colourful photographs throughout the course.
At the Finish Festival, participants can enjoy music, dancing and massive colour throws with accents of new confetti cannons, shimmery clouds of colour, glitter, and more.
“We call The Color Run the ‘happiest 5K on the planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. “It’s because of this that we chose to partner with ALCATEL ONETOUCH for our 2015 Shine Tour in North America. Their mission to be inclusive by bringing smart technology to a mass market aligned perfectly with our goal of bringing healthy fun to everyone.”
The Color Run caters to anyone – first time runners to professional athletes. Close to 50% of Color Runners are first-time 5K runners and participate as a celebration of their healthy living accomplishments.
ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops and markets globally a growing range of mobile and Internet devices. TCL Communication is a public company listed on the Hong Kong Stock Exchange and part of TCL Corporation, one of the largest consumer electronics companies in the world.
thecolorrun.com
www.alcatelonetouch.us
