Challenge Family Americas has confirmed a new partnership with Skechers Performance Division, naming the high performance footwear brand the Official Running Shoe of Challenge Quassy and Challenge Atlantic City.
Skechers, ‘the second largest sports footwear company in the US’, brings powerful brand recognition to Challenge Family Americas with the Performance Division partnership. Notable athletes representing the Skechers Performance Division range include elite marathon champion and 2014 Boston Marathon winner, Meb Keflezighi, and elite runner Kara Goucher. Podium-topping professionals Lionel Sanders and Sarah Haskins are on board with Skechers’ triathlete roster.
Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance Division, spoke enthusiastically of the newly formed partnership. “The Skechers Performance Division is strongly committed to running and, by extension, triathlon. We’re excited to grow our involvement in the triathlon space and introduce our technologically advanced performance footwear to an even broader audience of triathletes throughout North America and worldwide.”
He continued, “Joining forces with Challenge Family at two key North American events is an important step toward achieving this goal. At the core of Skechers Performance Division’s success are our high-quality product offerings and our dedication to excellence. With Challenge Family Americas, we feel we’ve found a partner with similar goals, and we’re thrilled to be working together.”
As the Official Running Shoe of Challenge Quassy and Challenge Atlantic City, Skechers Performance will implement a comprehensive on-site activation at the events. A highlight of each race will be the Skechers Performance Run Leg wherein athletes will compete for the honour of attaining the ‘Skechers Performance Fastest Run Split’.
“Skechers Performance is a perfect partner for Challenge Family,” said Eric Opdyke, Operations Director for Challenge Family Americas. “They’ve made significant inroads into the triathlon market and are poised to make an even greater impact in the near future with their world-class footwear and international distribution channels.
“We’re excited to join them hand-in-hand in helping grow awareness for both our brands and in sharing their quality products with the Challenge Family Americas athlete community.”
www.challenge-familyusa.com
www.skechers.com
