Challenge Family Americas has announced FINIS as the Official Swim Course Sponsor of Challenge Family Americas events in the United States. The ‘FINIS Swim Leg’ will feature prominently at the following races:
- Challenge Knoxville
- Challenge Quassy
- Challenge Williamsburg
- Challenge Atlantic City
- Challenge Pocono Mountains
- Challenge Maine
- Challenge Cedar Point
- Challenge Florida
“Triathletes are ever-eager to improve their swim strokes and subsequently reduce their swim split times,” said Robert Nichols, Triathlon Category Manager for FINIS. “At FINIS we’re devoted to creating products that address every aspect of swim technique to help athletes achieve personal best performances.
“We’re excited to partner with Challenge Family’s nine US events in order to share our products and expertise with an expansive audience of multisport swimmers.”
A worldwide leader in swim training equipment, goggles and swimwear, FINIS is focused on helping athletes improve their swim technique and enhance their experience in the water. In addition to on-site marketing promotions at Challenge Family Americas events this year, FINIS will ‘conduct instructional swim clinics at select venues.’ The company will also supply prizes to fortunate athletes earning age group division awards.
Eric Opdyke, Operations Director for Challenge Family Americas, shared his enthusiasm for the new partnership. “FINIS is a premium brand that will truly benefit our athletes,” said Opdyke.
“We’re committed to supporting our participants throughout their journey to the start line as well as on race day, and our relationship with FINIS will serve to encourage and enable swimmers to train and race to the best of their ability. The team behind the FINIS brand is comprised of accomplished swimmers and coaches, whose in-the-water experience is evident in the quality of their products. We’re thrilled to have them on board.”
www.challenge-familyusa.com
www.finisinc.com
