Leading multisport accessories specialist FuelBelt has confirmed MJM Associates as the company’s new sales representative for the West Coast. With a passion for the outdoors, cycling, running, and general outdoor pursuits, FuelBelt notes that MJM Associates ‘embodies a great mix of lifestyle and sport passion fused with good business sense, integrity and values.’
Founded and led by Mitch Murphy, MJM Associates includes diverse associate members representing brand partners in sales and marketing functions in the Bike, Run and Outdoor channels. This will be aligned with FuelBelt’s retail customer base in California, Nevada, Hawaii, Arizona and New Mexico.
“On behalf on MJM Associates, we are very pleased to be representing FuelBelt throughout our entire territory,” said Mitch Murphy, Agency Principal. “FuelBelt has a position in our industry as an innovator with exciting products and a stylish color selection and that makes us proud to work more closely with them everyday!”
Vinu Malik, CEO at FuelBelt added, “The West Coast territory has always been strong for FuelBelt and Mitch has an incredible track record of professionalism and reach in the endurance channel. He’s done a phenomenal job for us distributing the Gatorade Endurance collection and will do an amazing job with our FuelBelt Helium and Ironman collections.”
With the addition of MJM Associates to FuelBelt’s national sales team, FuelBelt will continue to aim to raise the bar on product innovation, retail support and education for endurance athletes and fitness enthusiast across the US.
FuelBelt is a world leader in hydration belts and running accessories. Founded in 1997 by 36x Ironman finisher and 7-time Ironman World Championship participant, Vinu Malik, FuelBelt continues to serve the needs of endurance athletes across the globe. As the company notes, FuelBelts have been used to ‘break world records, set personal bests, and have been used at the Olympic world stage, where every effort and every second counts.’
