Grabbing something nutritious to eat whilst out and about may often be difficult. Those who are climbing a rocky boulder or are half way through a century bike ride need something quick and easy to ‘top up the stores’. In these kind of scenarios an energy bar can seem too heavy for some, or difficult to take, a gel too sticky and sweet.
As a grazing option the team at MuleBar has come up with something a little bit different and creative, an innovative new product – the Nosebag. Available in two flavoursome combinations, the Nosebag products are ‘packed full of healthy goodness and made from natural, tasty ingredients, packed in a compostable bag.’
Fruit Avalanche – ‘a mix of delicious super fruits’. Positioned as being ideal for a flavoursome energy boost, this natural combo is ‘bursting full of fruity carbohydrate goodness, with a tang of tartness.’
Savoury Tamari nuts with Seeds – a savoury mix of nuts including Tamari-coated wild apricot kernels and seeds. The product is for those times when athletes crave a savoury note. This combo is protein high at over 20%.
Jimmy Docherty, Founder of MuleBar is delighted to be in a position to launch the Nosebag, and is confident it will be a popular addition to the company’s range of products. Jimmy said, “We have tried to listen to what our customers want, this being a natural and nutritious product which is easy to consume and tasty. Our new Nosebag products are designed to offer a healthy source of energy, but one that is not presented in one ‘hit’.
“It is as much for ramblers and rock climbers as it is for sportive riders and ultra marathon runners – they are positioned to accommodate a range of different people making them a versatile and effective source of energy. “
Adel Tyson-Bloor of Team MuleBar Girl – Sigma Sport added, “We were fortunate enough to sample the new MuleBar Nosebag products across some of our recent training sessions and have to say that we are really impressed with their tasty simplicity. The packet is well sized, and conveniently fitted in the back pocket of my cycling jersey, which meant I was able to take it in steadily as I completed my longer rides.”
MuleBar is a nutrition brand that aims to inspire a certain way of living – one of adventure, exertion and challenge. The identity of MuleBar is one associated with ‘life in the outdoors; of rocky mountains, quiet roads, blue skies and crystal clear lakes.’
