Global nutrition company Herbalife kicked off a busy triathlon season this past weekend as part of a larger year-long sponsorship of major endurance events across the United States.
“We are excited to once again be involved in the sponsorship of triathlons across the country,” said Michael Johnson, chairman and CEO at Herbalife. “The endurance community is one we have a longstanding relationship with, both through the events we are involved with around the world, and the successful athletes who benefit from our sports nutrition products.”
For the eighth straight year, Herbalife was a sponsor of the LA Triathlon at Torrance Beach. As this year’s ‘Official Fluid Replacement’ provider for the LA Triathlon, Herbalife provided its recovery and hydration products to athletes to ensure participants received nutrition needed to complete the triathlon. More than a thousand triathletes and approximately 350 Herbalife employees attended this past weekend’s event, along with many Herbalife independent members.
In the nation’s capital on the same weekend, Herbalife sponsored the Events DC Nation’s Triathlon, one of the premier Olympic distance triathlons in the United States. As part of its sponsor engagement, Herbalife hosted the official ‘Herbalife Recovery Zone’ and was the title sponsor of the ‘Herbalife Congressional Challenge’.
The Events DC Nation’s Triathlon, which saw 3,500 participants, included a swim in the Potomac River, bike course through downtown DC, and a run along Washington DC’s monument corridor adjacent to the nation’s best known memorials and historical landmarks.
Back in California, Herbalife is also sponsoring the Nautica Malibu Triathlon. As the first ever endurance event sponsorship in Herbalife’s history, the Nautica Malibu Triathlon is one of the US nation’s most iconic triathlons and will be held in Zuma Beach on 20 September 2015.
Gathering thousands of participants including elite athletes, philanthropists, celebrities and supporters, the Nautica Malibu Triathlon will provide an ‘ultimate fitness experience’ with a half-mile ocean swim, 18 mile bike ride and four mile run by the beach. Fundraising efforts will benefit the Children’s Hospital Los Angeles’ Pediatric Cancer Research Program, dedicated to curing and preventing childhood cancers.
In Chicago, Herbalife is the Official Nutrition, Wellness and Sports Performance Partner of the 2015 ITU World Triathlon Grand Final and World Championships. More than 6,500 triathletes from 62 countries are expected to compete this week in the ITU World Triathlon Grand Final Chicago at Grant Park. All participants, including elites, age-group athletes, para-triathletes, juniors and under-23 athletes will stay fuelled through Herbalife’s sports nutrition products.
Herbalife is also involved in smaller endurance events across the US, including triathlons in Newport Beach, CA; Long Beach, CA; Cleveland, OH; Eugene, OR; and Rockwall, TX.
Herbalife is a global nutrition company that was established in 1980. The company’s nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Independent Herbalife Members in more than 90 countries.
The company has over 7,800 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of US$5 billion in 2014.
