The Rock ‘n’ Roll Marathon Series has announced Humana, a leading health and well-being company, as a series-wide partner and title sponsor of four running events – in Chicago (Jul 18-19, 2015), Virginia Beach, Virginia (Sep 5-6, 2015), San Antonio (Dec 5-6, 2015) and New Orleans (Feb 28, 2016) – as well as four new ‘Tune-Up for Rock ‘n’ Roll’ 5K races this autumn/fall.
“Humana was an integral part of our race series last year and we are pleased to welcome them back to even more events, particularly since we share the same core values and commitment to living a healthy and active lifestyle,” said Molly Quinn, Senior Vice President of Sales at the Rock ‘n’ Roll Marathon Series. “We look forward to further elevating the race weekend experience in several markets through our partnership with Humana.”
Humana is ‘continually working to make it easier for people to achieve their best health by closing the gap between people and health care.’ To help bring this commitment to life, Humana looks for opportunities to support unique events such as the Rock ‘n’ Roll Marathon Series, which ‘takes something healthy and makes it entertaining and accessible for people of all ages and abilities.’
“The Rock ‘n’ Roll Series is a great concept that makes healthy things fun, and fun things healthy,” said Humana Vice President of Marketing Jennifer Bazante. “Achieving one’s best health can sometimes be challenging, but when the element of fun is involved, it can help make wellness a way of life, and this partnership will help us inspire more people to get up, get out and get active.”
She added, “We have a lot planned for all of the Humana Rock ‘n’ Roll races in 2015-2016 and know they will contribute to our multi-year effort to improve health and wellness in the communities we serve.”
To round out Humana’s partnership with the Rock ‘n’ Roll Marathon Series, the company will host four new Tune-Up for Rock ‘n’ Roll races. These free, 5K races are designed to appeal to a wide range of fitness levels, from people entering their first race to accomplished athletes. The events will take place in Atlanta; Knoxville, Tennessee, Richmond, Virginia, and Baton Rouge, Louisiana, this autumn/fall, with dates to be confirmed.
The Rock ‘n’ Roll Marathon Series is known for filling miles of roads with music and entertainment at 30 destination events around the world every year. Starting with an interactive Health & Fitness Expo, the ‘participant experience at a Rock ‘n’ Roll weekend is second to none.’
‘From the world-class start-line production to the non-stop on-course enthusiasm provided by miles of entertainment and cheering spectators, every participant feels like a winner on race day. ‘The weekend concludes with a finish line festival and concert performance by some of the hottest musical artists.
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www.closethegap.humana.com
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