Motigo, the motivational running app that plays personalized messages from friends, family, coaches and supporters, has partnered with the prestigious Napa to Sonoma Wine Country Half Marathon to produce a ‘one-of-a-kind, experiential audio tour of the entire 13.1 mile course.’
Fresh off a successful National Running Day activation alongside brand and coaching partners Nuun Hydration and C Tolle Run, Motigo is ‘thrilled to showcase its latest audio feature’. Participants in the sold-out Napa to Sonoma Wine Country Half Marathon personalize their experience using Motigo on race day.
In addition to allowing runners to request personalized messages from their biggest supporters, the free app will come with a custom audio tour of the course, narrated by famed race announcer Whit Raymond. The audio tour showcases fun tidbits, which automatically play periodically along the course, supplementing the runner’s use of music, and serves as a new and entertaining way to take in the history, charm, and must-visit sites of Napa/Sonoma Valley.
“We are really pumped to be able to elevate the race day experience by offering a course-specific audio tour feature,” said Motigo co-founder, Celeste Lo. “Napa and Sonoma are full of amazing wineries, culture and history, and we couldn’t think of a better way to showcase this world-class destination.”
She continued, “Those who are traveling to participate, or even locals running the race can have fun, discover the region, and have a welcome distraction as they conquer the miles.”
Beyond the motivational and entertaining components Motigo has championed for runners, the company has created a valuable platform for more intimate and personalized sponsor activations.
Newton Running, the title sponsor of the Napa to Sonoma Wine Country Half Marathon and all eight Destination Races, will be the first brand to utilize this platform in-race giveaways. Select runners will hear a special audio message directly from Newton notifying them as to what they’ve just won – all while during their run on the course.
“As a Race Director, I’m intrigued by the possibilities of our partnership with Motigo,” said Destination Races founder, Matt Dockstader. “Not only can runners receive inspirational audio messages from their supporters on course, but we can provide instructions and share information about various points of interest during the race. It opens up an entirely new communication platform for the race and our sponsors.”
Motigo is positioned as ‘the Emotional Fuel for runners’, connecting them to their communities to create better running experiences. Whether that comes from friends, family or even race sponsors, the company feels that runner feedback speaks for itself. Motigo continues to innovate and expand its patent pending audio offerings to create a portfolio of services that will help encourage participation in running events, make the experiences truly personalized, and add value to sponsors and races alike.
Motigo is a mobile based, social application that connects runners to their biggest supporters. Created by a Colorado husband and wife team, Motigo professes the power to #runLOVED. Its patent-pending personalized audio messaging creates a timely and powerful connection between runners and their friends and family via personal, pre-recorded audio messages, which runners automatically hear at selected intervals throughout their event.
The app, currently available for iOS, helps runners overcome the mental and emotional challenges associated with running-event participation, while enhancing the experience for all.
Destination Races, based in Sonoma, California, is the pioneer producer of the Wine Country Half Marathon Series. Founded in 2004, the Wine Country Half Marathon Series consists of seven races across prestigious wine regions in North America. Offering experiences on and off the course, including the popular post race wine and music festival, runners travel far and wide for these boutique destination races.
The race series attracts elite runners as well as food and wine enthusiasts who share their common bond of running and celebration. The Wine Country Half Marathon Series has limited fields in each event to ensure that participants and their guests can enjoy all the race weekends have to offer, including exclusive winery tours, plus receptions and dinners featuring the local bounty at esteemed wineries and other unique venues.
Current races include: Santa Barbara; Northern Virginia; Napa-to-Sonoma; Oregon (Willamette Valley); Kelowna, British Columbia; Healdsburg; and Temecula Valley, California.
www.getmotigo.com
www.destinationraces.com
