Responding to ‘pleas from customers for a reservoir that did not require cleaning’, the hydration innovators at Polar Bottle have developed Cenote. Cenote is billed as the first hydration system with recyclable reservoirs and the only one with 4-pack value and convenience.
Durable but priced even for a single use, Polar Bottle notes that ‘Cenote at last makes cleaning optional.’
“Having four reservoirs encourages people to use Cenote differently,” enthused Robert Heiberger, Polar Bottle Founder and Cenote product designer. “We’ve seen customers bring Cenote to concerts and music festivals as well as on hikes and bike rides. They are also no longer scared about filling their reservoir with sports or protein drinks as well as water. The options are endless.”
To communicate this new ‘Freedom to adventure’ and to stand out in store, Cenote now has bold saffron and red packaging. The package design and messaging were based on focus group feedback about the positive emotions consumers feel about their outdoor experiences.
Cenote fits most hydration packs and is free of BPA and all chemical coatings. The system is leak free, lightweight and taste free. Vitally, for experienced hydration pack users, Cenote features a responsive, high flow bite valve. The Cenote four pack is available in both 2L and 3L sizes and has an MSRP of US$29.99.
Polar Bottle and Cenote are both brands developed and wholly owned by Product Architects of Boulder, Colorado. Product Architects. specializes in solving consumer and athlete hydration issues and has been designing and manufacturing since 1994.
Polar Bottle was the original insulated squeeze sport bottle and Cenote is the first hydration system with recyclable reservoirs. The brand found an early following in the cycling community and remains fully committed to the sport.
Polar Bottle has been the official water bottle of USA Pro Challenge since 2012 and will be the official water bottle of the 2015 Richmond World Championships. Polar Bottle is also a sponsor of the Team SmartStop pro cycling team.
The Polar Bottle range of Made in USA, insulated water bottles retails at major sporting goods and bike specialty stores across the USA and in 49 countries worldwide. The brand is also recognized for working with many cycling brands, teams and event organizers to create logo protected, custom insulated water bottle designs.
Cenote will be available to view and order at Polar Bottle booth #BRL224 at the Summer Outdoor Retailer show.
