Robin Barsantee a former professional athlete, and married to former IRONMAN Champion (2006), Michellie Jones, has joined Maxim Sports Nutrition USA as the company’s Director of Sales and Marketing. This latest hire is seen to further solidify Maxim Sports Nutrition’s commitment to the US market and to growing brand awareness.
According to Maxim, Barsantee brings a unique perspective, as well as a deep personal passion and dedication to the sporting community that comes from a long history as a professional golfer, an avid long distance endurance athlete, and as a competitive age group triathlete who has completed nine full IRONMAN events.
Barsantee will support both the sales and marketing strategies to increase brand awareness and to continue the momentum of the company’s growth since Maxim was introduced to the US market earlier this year. Barsantee will be responsible for implementing effective sales strategies to build and grow current and potential revenue channels and develop and execute an in-store education strategy not only for consumers but for sales associates as well.
With more than 15 years of industry experience in sales, marketing and event management, Barsantee will develop plans to help drive the sports specialty business in the United States. Before joining Maxim Nutrition Systems, Barsantee held positions at leading brands, including Titleist, Polar, Zoot, Timex and recently at SKINS, as the National Sales Director.
“Joining Maxim Nutrition Systems and offering athletes a complete nutrition system, that isn’t sugary, tastes great and helps to eliminate GI tract issues, which we all have experienced, is exciting,” said Barsantee, Director of Sales and Marketing for Maxim Sport Nutrition USA.
“I have tried many products and even tried different combinations to nail down my nutrition, wondering if I added too much or not enough. With the Maxim Sport Nutrition system, I have everything I need and can take the guesswork out of my nutritional planning. Having most of the Tour de France peloton using Maxim just validates what the science has proven.”
Maxim notes that it has been fueling Olympic Gold Medalists, World Champions, World Record Holders, European Cycling Tour teams and IRONMAN distance champions for over 25 years. The product includes a proprietary blend of maltodextrin, and a complete range of electrolytes and essential vitamins from a single source. The Hypotonic Sports Drink is positioned as ‘the fastest way to provide your body with vitamins, energy, and electrolytes.’
Maxim Sports Nutrition was founded by British cyclist Steve Jennings. Maxim is owned by the publicly traded health and nutrition products conglomerate Orkla Group, established in 1654 with 35,000 employees, which is one of Norway’s largest companies and is traded on the Oslo Stock Exchange.
Maxim Sports Nutrition products are manufactured in Europe under the governance of HACCP certification and are repackaged in the USA in strictly NSF certified facilities (GMP registered and GMP for Sport).
