RunHaven has announced a strategic communications and content partnership with Olympian and professional runner, Carrie Tollefson. Tollefson will serve as contributor and columnist to ‘the fastest growing website for running content’.
RunHaven, owned by MOKO Social Media, aims to provide running and fitness enthusiasts with fresh, inspirational and educational running-related content and industry news. Launched on 1 May 2014, RunHaven has attracted all levels of runners with engaging content around training, nutrition, general interest stories and entertainment, all delivered with ‘a unique and captivating voice created by passionate runners and journalists.’
A Minnesota native and 13-time State Champion, Tollefson is a 3-time national champion in middle distance running and member of the 2004 US Olympic team. Tollefson was a 5-time NCAA Champion, the 1998 NCAA Indoor Track Athlete of the year at Villanova University, and the first person in NCAA history to win the 3K and 5K titles.
Tollefson has been on numerous magazine covers, including Track & Field News, Running Times and Runner’s World four times. She is an analyst for ESPN2 and covers media for the New York Road Runners and USATF.TV.
Tollefson will engage RunHaven’s audience through written and video content focused on tips, nutrition, injury prevention, cross training, motivation and her own lifestyle as a professional runner, public speaker and brand ambassador.
“We are happy to have Carrie join RunHaven,” said RunHaven President Bill Reifsnyder. “Having been in running for over 30 years, I’ve followed Carrie’s career. She’s inspiring as both a runner and an ambassador, and passion and authenticity make her an ideal fit for RunHaven.”
“I’m impressed with the content RunHaven provides runners – especially across their social channels,” said Tollefson. “Because of RunHaven, I get to connect with other runners through an authentic and engaging platform.”
RunHaven reaches over 1.2 million runners and delivers over 2 million page views per month. With its industry-leading website and mobile app, RunHaven is positioning itself as running’s hottest new digital destination. RunHaven creates daily educational, inspirational, and motivational running content. Like-minded runners of all ages and abilities gather at RunHaven to share their passion, and support one another as they tread a common path to health and fitness.
