Mike Johnston has joined the team of luxury Italian bike brand Scappa to develop the brand’s international business through sales and marketing activities.
Johnston, from Edinburgh, Scotland, has 20 years’ experience in the bike industry – as former Director of Communication at Mavic and Adidas cycling; European Marketing Consultant for Crankbrothers, Consultant at Lapierre cycles and the organiser of the OEM event ‘Ride-On’ in both Taiwan and Europe.
He will be responsible for setting up new distribution channels around the world and to ensure that the brand is well represented on the international stage.
On joining the Scappa team Johnston said, “I’ve always been seduced by great brands and wonderful products. Tell me, who wouldn’t be seduced by the astonishing bikes that [Scappa founder] Gernot Mueller has brought to the market. The cycling world is a better place with the beautiful bikes of Scappa.”
Gernot Mueller has over 30 years of experience in the bicycle industry and sees the arrival of Mike Johnston as a real opportunity. “I’ve known Mike for many years now and his experience and network of contacts around the world will really help us get to where we deserve to be in the market,” Mueller said.
Mike Johnston lives in Annecy, France, and can be reached at: mike.johnston[at]scappa.it; +33 666 304 170.
Scappa is an Italian company producing luxury bespoke bicycle frames that are 100% hand-made in Italy. Scappa was founded in 2010 by Gernot Mueller, who brings nearly 30 years of experience in the cycling business. The name Scappa comes from the Italian verb ‘Scappare’, meaning ‘to escape’, and the head of the stallion, which lies at the heart of the company’s emblem, portraying the values of freedom, strength, youth and vitality.
Based on Gernot’s professional background and extensive knowledge of the industry, it has always been a quest for him to both improve and optimise the design of existing cycles. His vision was therefore to develop the ultimate, luxury, bespoke frame, which in turn, became a reality. Designed and manufactured in Italy, all Scappa frames created today are made-to-measure and tailored according to the requirements of every individual.
