SilverLine Global, the dedicated sponsored media activation platform for endurance events, and Root-2, the software and mobile app platform, have announced a partnership to provide ‘a scalable and powerful video activation solution for endurance events.’
Root-2 will integrate SilverLine’s video platform into its mobile app technologies. The companies note that this will provide event managers with ‘progressive features that drive a deeper mobile audience engagement for events and advertisers in addition to increasing event revenue through sponsorship activations.’
“We’re excited to work with Root-2 to deliver a powerful sponsor activation tool for their partners and events,” said Holden Comeau, co-founder, SilverLine. “Our goal with this partnership is to help event managers use video more strategically to create meaningful engagement with their audience and monetize with native sponsored content.”
He continued, “Unlike other video solutions, such as YouTube, that restrict native sponsorships, our platform is built for monetization. Together with Root-2 we want to help event managers take full advantage of video to maximize their media value and increase their revenue.”
“We are very excited about integrating SilverLine video into our mobile app platform,” said Dave Evans, Co-Founder and Chief Operations Officer of Root-2. “This partnership demonstrates our commitment to creating strategic partnerships with industry leaders who have the same vision and dedication to being the best.”
He added, “Race directors are looking for technology that can not only satisfy their sponsors but take sponsorship to the next level. SilverLine’s video product is not only industry leading but when integrated into our mobile app and several of our current top features, we are confident we will have collectively created something race directors, sponsors, participants and spectators have not seen.”
In addition to the mobile app integration, events will benefit from SilverLine’s smart content delivery system, which is a content recommendation algorithm that delivers relevant content to the viewer based on their historic preferences.
Smart content videos can sync between an event’s mobile app and website allowing partners to generate revenue in multiple locations.
SilverLine Global is ‘the leading digital media activation platform for the endurance sports industry.’ Founded in 2012, SilverLine provides digital sponsored media solutions such as video, community-based activations and digital media hubs empowering endurance sports events and brands to leverage and monetize digital technology.
Based in Reno, Nevada, Root-2 is a software company specializing in providing innovative solutions to athletic events. Root-2 has several products ranging from event/tournament management software (event management and real-time scrolling leaderboards) to providing a mobile app, which allows competitions and events to engage participants and spectators in new and progressive ways.
www.silverlineglobalinc.com
www.Root-2.com
