SilverLine Global, the leading digital media activation platform for endurance events, has announced that Keith Fitzgerald has been named the company’s first Chief Technology Officer. A veteran technology professional, Fitzgerald will recruit and lead the company’s technology team to rapidly scale SilverLine’s digital media and sponsorship products.
An active member of regional technology and social media communities, Fitzgerald’s experience includes leadership positions with a broad and diverse group of technology companies including Comcast, digital agency Razorfish, TicketLeap.com and others.
“SilverLine has pioneered the digital evolution of the endurance industry through experiential media and sponsorship products for events and brands. We are at the perfect point in our development to welcome Keith to our growing team,” said Jayme Anne Goldberg, Founder and CEO at SilverLine.
“Keith’s experience in building and leading successful technology teams along with his creative vision will help us scale our current technology products and ensure SilverLine continues to transform the endurance industry.”
Fitzgerald brings experience, both personally and professionally, in the endurance space as a two-time IRONMAN finisher and an active member of the Philadelphia endurance sports community.
“SilverLine has built a truly innovative platform that has resonated with event managers and brands,” said Fitzgerald. “Joining SilverLine is a great opportunity for me to combine my passion for and experience in the endurance industry while building a team to develop the next set of innovative technology products for events and brands.”
Joining Fitzgerald at SilverLine is noted Philadelphia design professional Ryan Katrina who will serve as the company’s Head of Design.
SilverLine Global is a leading digital media activation platform for the endurance sports industry. SilverLine provides digital sponsored media solutions such as video, community-based activations and digital media hubs ‘empowering endurance sports events and brands to leverage and monetize digital technology.’
