Sports Tours International has made a further acquisition to cement its position as ‘the UK’s leading multi-sport and active holiday tour operator’. Leicester based Freewheel Holidays’ assets were acquired this month and will now trade from Sports Tours International’s offices in Walkden near Manchester with immediate effect.
Commenting on the deal, Sports Tours International CEO Chris Bird said “We continue to develop our cycling offer through our core mass participation and challenge brand alongside our leisure business Wheel2Wheel Holidays. The addition of Freewheel Holidays will further strengthen our position as the operator of choice for all things cycling, no matter where you want to go and at what level you want to experience.”
Freewheel Holidays offers a number of cycling destinations for active consumers, including: Austria, Czech Republic, France, Germany, Holland, Italy, Malta, Portugal, Spain and Switzerland.
The Freewheel Holidays announcement comes off the back of another strong trading year for Sports Tours International with sales of £9.2 million and pre-tax profits of £394,000.
Sports Tours International now operates running, cycling and triathlon mass participation divisions along with Wheel2Wheel Holidays, Walk2Walk Holidays, MyFirst, and ‘the world’s leading active sports and leisure resort Club La Santa’.
Chris Bird added “Having spent the last 7 years developing our business into a multi active sport and leisure provider I am delighted both with our growth and future outlook. We have a fantastic team of people working for the business whose dedication and passion is the best I have ever worked with.”
Sports Tours International also owns a number of UK mass participation events including the ‘We Love Mcr’ 10K, the City of Salford 10K and the Tour of Tameside.
www.sportstoursinternational.co.uk
www.freewheelholidays.co.uk
