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Boosting prize equality: Heart of the Lakes sponsors TriathlonX

TriathlonX run

In a move to boost equality in endurance sport, the first woman to finish next year’s TriathlonX event in the Lake District will win a prize of £1000 – exactly the same as the men’s prize. The award is being made thanks to a sponsorship from the Lake District’s longest standing cottage letting agency, Heart of the Lakes.

Next year’s TriathlonX event takes place on 25 June and is billed as ‘the world’s toughest extreme triathlon’. Already attracting 200 entries from an international audience, the organisers add that the 2016 event will have ‘steeper ascents than any long course triathlon anywhere in the world.’

Competitors will swim twice round Seamew Crag island in Windermere and cycle each Lake District pass on the route of the Fred Whitton challenge, approximately 112 miles. The final stage – the marathon run of 26 miles – will take the athletes to the top of Scafell Pike via Elterwater and Great Langdale.

The total ascent on the cycle and run routes is 5,150m. The organisers claim that this is the highest in the world, ‘with a projected winning time of four hours longer than Norway’s Norseman extreme race.’

Triathlon X was staged this year at Wasdale, but is moving to a more central location next June, starting at Ambleside YHA at the head of Windermere. YHA (England and Wales) is supporting the event, and a percentage of all entry fees will be donated to the YHA bursary fund Breaks for Kids, which creates opportunities for disadvantaged young people to stay with YHA and undergo new, life-changing experiences.

Known for its on-going involvement in charitable and community initiatives, Heart of the Lakes is thrilled to be involved in such a top sporting event, as company partner, Chris Jackson, explained “We are delighted to be involved in TriathlonX and want to make sure that the women who compete have a chance to win the same prize as the men.

“They are putting in the same effort, over the most gruelling course in the world. It will be amazing to see all these top athletes here in the heart of the Lake District.”

 
TriathlonX bike
 

Organiser Mark Blackburn said “We are delighted to have Heart of the Lakes join us as a leading sponsor and believe that the prize money on offer is going to attract some of the world’s leading triathletes.”

GB triathlete, Marie Meldrum, from Lochaber in Scotland, was the female winner of the 2014 Celtman event. She added, “It is really encouraging to see women and men being offered the same prize money.

“I’ve noticed recently that women have started to get more prominence in media coverage of these events. Women might not be as fast as the leading men, but they are covering the same distances.”

Richard Greenwood, Cumbria Tourism’s head of operations, said “As the UK’s adventure capital, the Lake District has an adrenaline fuelled calendar of outdoor challenge events every year and this event is no exception.

“There are plenty of events for the first time competitor, and others for more experienced athletes that require total endurance and dedication. Hosting TriathlonX on Windermere will allow even more people to access this high level event and allow them to come and embrace their adventurous side, here in the Lake District.”

www.triathlonx.co.uk
www.heartofthelakes.co.uk