Challenge Family has issued a statement clarifying its ongoing commitment to triathlon in North America. This follows recent developments with former joint venture partner Rev3, and the arrival of IRONMAN 70.3 Atlantic City, which is under the race direction of former Challenge Family partner DelmoSports.
Challenge Family notes that it ‘continues to work to safeguard its key principles centred around authenticity and its athlete-first philosophy, ensuring the global triathlon series continues to deliver a premier triathlon experience in North America and around the world.’
Challenge Family CEO, Zibi Szlufcik, commented that change was essential as Challenge Family continues to evolve on the global stage. He said: “The nature of being in the events industry means adjustments are made from time to time for numerous reasons and we will continue to build iconic races around the world that are committed to the Challenge Family philosophy.”
As part of this change, Challenge Family ended the contract with Atlantic City under a mutual agreement with DelmoSports some weeks ago but Szlufcik confirmed “North America would continue to see a strong presence from Challenge Family in the coming years.”
With regard to the six events planned for 2016 in the USA, Challenge Family explained that it has ‘not commented on the recent actions by its joint venture partner Rev3 out of respect for the current legal processes in place. As soon as possible, full clarity will be provided on these events.’
Challenge Family adds that it remains strong in Canada with the iconic Challenge Penticton and the picturesque Challenge St Andrews, both primary qualifying races in 2016 for the ITU Long Distance World Championships, which will take place in Penticton in 2017.
In Mexico, Challenge Family is represented by Challenge Sangil, which sold out for its event earlier this year, and by Challenge Ixtapa, the inaugural race of which will take place on 7 November 2015.
Szlufcik said all four events exemplified Challenge Family’s commitment to quality races with a strong focus on athlete experience for all ages and abilities.
“We promise our athletes high quality races that stand apart from mass market events,” he said. “They are more than just about the sport of triathlon, they are about integrating with the local communities allowing everyone to take part in a range of activities and experiences, regardless of age and ability.”
He continued, “They are a true celebration of life and sport. We have amazing partners in all four corners of the world, all as committed as we are to delivering outstanding races.”
