T-BLOCKS, a new rental solution for race directors, is getting ready for a Kickstarter campaign to help the business embark on its next manufacturing phase. The Kickstarter campaign is scheduled to go live on 2 March 2015.
As with most good ideas, the concept of T-BLOCKS is a simple and straight-forward one. Instead of bikes being racked during the transition of a triathlon, T-BLOCKS enable a bike’s rear wheel to be docked into a dedicated tray or block.
As a nice extra bonus for the event organiser, the tray can incorporate individual signs (measuring 5” x 20”). These can be inserted into the grooves of the tyre trays. The signs can include race numbers for athletes to easily find their place in transition; and can be used to display sponsor messages.
Marcus Robinson, T-BLOCKS founder, said “These signs can be customized with sponsor logos, bib numbers, participant names and, after the race, they can become souvenirs like t-shirts and finisher medals. This extends the shelf life of the sponsor’s advertising investment.”
The T-BLOCKS Kickstarter campaign points to the benefits of the new concept, stating that:
Race Directors should back this project because…
- T-BLOCKS accommodate more bikes per linear foot than old-fashioned transition racks, 1.00 versus 0.75, respectively, which makes it possible to generate more revenue per event from any given transition area.
- T-BLOCKS provide up to 30 square feet of customizable advertising space per rack, which could be sold to sponsors to generate additional revenue.
- T-BLOCKS are available for rent, which saves time and money compared to owning, storing, and transporting old-fashioned transition racks.
- T-BLOCKS have tire trays that easily fold in and out to save time during transition setup and breakdown.
- T-BLOCKS look better than old-fashioned transition racks, which enhances the overall perceived quality of an event.
Athletes should back this project because…
- T-BLOCKS provide a defined space that’s the same size for everyone.
- T-BLOCKS accommodate bikes of any height and tire width, even children’s bikes with training wheels.
- T-BLOCKS are easier to use than old-fashioned transition racks, especially for children.
- T-BLOCKS have tire trays that hold bikes upright by one tire, which prevents the bikes from sliding around.
Further details to follow in the coming weeks, including a new website (currently in development) and an update on the T-BLOCKS Kickstarter campaign.
