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ATEC: Australia’s first multisport expo gearing up for July

ATEC Expo - Australian Triathlon Endurance and Cycling

From bone density testing, through to stroke correction in a Fastlane Pool and participation in a criterium bike race, there is plenty to experience at the first ever multisport consumer show in Sydney, Australia, this July. The Australian Triathlon, Endurance and Cycling (ATEC) Expo will be staged at the Dome, Sydney Showground, on the weekend of 4-5 July 2015.

The new event aims to cater for triathletes, cyclists, runners, swimmers, endurance athletes and obstacle racers.

More than 5,000 visitors are expected to attend the expo, which will feature 20 expert speakers and over 80 exhibitors showcasing the latest in health and nutrition, racing and training equipment and apparel, and performance enhancing technologies.

“ATEC is a great opportunity for professional, recreational, and even beginner triathletes, endurance athletes, fun runners and cyclists to learn about the latest products and innovations specifically designed to enhance their performance and give them a competitive edge,” said Vanessa Iacomino, Exhibition Director at Informa, organiser of the inaugural event.

ATEC Expo seminar speakers include:

  • Richard Bowles, Adventure Runner and Sustained Commitment Strategist;
  • Amy Giannotti, Dietitian, Personal Trainer and Founder of “Amy’s Grains”;
  • Daniel Bain, Head Coach, Onebody Power Cycle;
  • Courtney Atkinson, Professional Triathlete & ATEC Expo Ambassador;
  • Rebekah Keat, Professional Triathlete & ATEC Expo Ambassador;
  • Vickie Saunders, Owner, The Sponsorship Consultants; and
  • Jen Brown, Chief Coach and Founder, Sparta PT.

A full list of topics and speakers can be found online.

Inaugural Australian Triathlon, Endurance & Cycling - ATEC - Expo 2015

The ATEC Expo aims to provide a one-stop-shop for all sporting enthusiasts, with leading companies exhibiting the latest innovations and providing expertise to attendees. Exhibitors include: GARMIN, CrankTip, ORBEA, Felt Bikes, Fastlane Pools, Zoggs, Endura Sports Nutrition, IsoWhey, Gromet Sports Gear, XTERRA Wetsuits, Hoka One One and Measure Up.

ATEC has also confirmed Wiggle as the Official Show Bag Sponsor for the event, and On the Go Sport as the events Custom Apparel Partner.

Informa – the company behind ATEC – is one of the world’s largest event organisers. In Australia, Informa organises over 400 events annually. These range from niche training courses, to high-level conferences and large scale exhibitions, attracting thousands of attendees.

Informa also organises 30 consumer and trade exhibitions across Australia, attracting 70,000 highly qualified visitors to over 2,000 exhibiting companies each year. Informa Australia is part of the larger Informa Group, listed on the London Stock Exchange, with over 7,000 employees in over 40 countries. It is the largest publicly owned organiser of events in the world.

www.atecexpo.com.au
www.informa.com.au