The inaugural ATEC Expo in Australia in July 2015 is building momentum, with a number of exhibitors already signed up. Billed as ‘The Ultimate Multisport Expo’, the inaugural Australian Triathlon, Endurance & Cycling (ATEC) Expo has been confirmed to take place in Sydney, Australia, on 4-5 July 2015.
New exhibitors include…
Endura Sports Nutrition
Endura Sports Nutrition manufacturers ‘approved and quality products to help athletes train harder, race faster and recover quicker.’ Endura Sports Nutrition is made and distributed by Health World, Australia’s leading natural health science company, which also manufactures and distributes natural medicine.
Orbea
Orbea Triathlon Bikes and Orbea Road Bikes will be on show Down Under next July. Orbea notes that its products are ‘a true dedication to technology, quality and the cycling experience that truly speaks to the heart and soul of competition.’
Orca
Part of the Orbea family, Orca has a track record of over 20 years as a leading sports apparel brand, predominantly in triathlon arena. Orca has worked over the past two decades to evolve, innovate and perform with its sponsored athletes. Today, Orca notes that it is ‘recognised as the preferred brand amongst new entrant and professional triathletes around the globe.’
Polar Australia
Billed as a smarter training experience, whether it’s assessing day-to-day fitness levels, working out at the right intensity or receiving instant feedback, Polar heart rate monitors offer a choice of ‘unique, easy-to-use heart rate based features that are designed for maximum enjoyment, motivation and performance.’
Rebekah Keat, ‘the third fastest female in the Ironman history’, will join Courtney Atkinson as an ambassador for the inaugural ATEC Expo in Australia in July 2015.
Put together by Informa Australia – ‘Australia’s leading conference, exhibition & training organiser’ – the ATEC Expo’s organising team note that the sport of triathlon is booming in Australia… ‘Not a weekend passes without a competitive event taking place somewhere. Similarly, cycling at both a professional and recreational level is rapidly growing.’
With a continual boom in endurance sport participation – and with Australia remaining one of the world’s key triathlon markets – Informa has developed the inaugural ATEC Expo to tap into demand amongst the endurance sport community Down Under. The exhibition is accompanied by a comprehensive seminar program specifically developed for the triathlete, cyclist and endurance athlete. According to Informa, it is the first event of its kind outside of a competitive event.
In addition to seminars, the ATEC exhibition will feature suppliers showcasing products, technology and services across seven dedicated zones.
The seminar program itself will feature workshops from professional triathletes, cyclists, swimmers and coaches who will provide expert advice on a range of training, nutrition and lifestyle topics.
