Lightweight chains from KMC, electric bicycles from BESV, tyres made by Kenda, bikes that offer urban flexibility from Tern and Giant will all be on display at a special launch event at Eurobike curated by the Taiwan Excellence organization.
Executives from some of the world’s leading bicycle manufacturers will introduce their new, innovative products and discuss industry trends at this year’s event, titled Taiwan Excellence New Products Launch, during Eurobike 2015 in Friedrichschafen, Germany.
The presentations will be held on 27 August from 13:00 CET to 14:00 CET in the Paris conference room at Eurobike. Members of the press are invited to attend.
The conference will begin with special remarks by Agnes Hwa-Yue Chen, representative of the Taipei, Representative office in the Federal Republic of Germany.
Antony Lo, Chairman of the Taiwan Bicycle Association (TBA) and CEO of Giant, will address trends in the country’s bicycle industry and in global marketing. Presenters include BESV, Giant Bicycles, Kenda, KMC and Tern Bicycles.
The symbol of Taiwan Excellence was established in 1992 by Taiwan’s Ministry of Economic Affairs, and subsequently the Taiwan Excellence Selection was launched the following year. The selection is based on the distinct criteria of R&D, quality, design and marketing.
Taiwan Excellence awards products using cutting-edge innovation and meeting the highest quality. This year marks the 22nd selection, making the symbol of Taiwan Excellence ‘a prestigious brand for enterprises in Taiwan to strive to be recognized by.’
