Sports compression specialist SKINS has launched ‘an evolutionary science into the compression market’ with an updated range that provides ‘more effective evaporative cooling during exercise than if you were wearing nothing at all.’
SKINS notes that the scientific advancements in the re-launched popular A400 range, utilize ‘ADAPTIVE Dynamic Cooling’; an intelligent finishing technology developed by Swiss textile technology innovator, HeiQ.
SKINS gradient compression has been engineered to provide surface pressure to specific areas on the body, increasing circulation and delivering more oxygen to active muscles – so you can train harder, perform longer and recover faster.
ADAPTIVE by HeiQ acts like a ‘second skin’ to provide the wearer with dynamic cooling and moisture management properties which are directly triggered by body temperature. When it’s cool, the polymer treatment binds in moisture to keep the wearer feeling warm and dry, but when the temperature heats up, stored moisture is automatically released for evaporation, allowing the body to cool down.
Other improvements to the long-standing A400, which has served athletes and active devotees for the last five years, includes clever design enhancements to specific panels to improve comfort and fit. The collection is designed to wrap and support key muscle groups with panels positioned to follow an athlete’s natural muscle and tendon structure. The seams are biomechanically placed to act as anchor points, offering focused support and stability to major muscle groups.
With aesthetics and safety also a consideration to the modern, active consumer, SKINS now includes premium reflective glass bead technology in the new A400 to introduce the stylish safety feature of 360 degree reflectivity. Sleek graphics and strategically placed logos mean the wearer is more visible in low light conditions. In addition, 50+ UV protection adds a further layer of reassurance with protection against the harmful elements of the sun’s rays.
The full range of SKINS men’s, women’s and youth tights and tops is endorsed by the Australian Physiotherapy Association (APA). The new A400 is constructed from five different technical fabrics with the men’s long tights alone, made up of 24 individual panels that follow natural muscle lines so that SKINS’ Dynamic Gradient Compression is focused on exactly the right areas for maximum effect.
SKINS’ traditional yellow has been replaced with a modern metallic gold across the whole range, which the company feels brings ‘the design bang on trend.’ Men’s, women’s and youth tights and compression tops are enhanced with stylized digitally printed graphics, but are also available in black for those who prefer a minimalist look. Some key men’s styles are also available in flesh tone and white.
The new A400 is set for global release in February 2015. The launch will be supported by a new 360 degree campaign including print, digital, out of home and point of sale.
